Title: ORGANIC FARMING: LESSONS FOR NEW PLAYERS
Author(s): Coltro, A.
Organisation: College of Agriculture, University of Sao Paulo, Piracicaba,
Country: Brazil
This article presents some of the best findings of a research done by the author with the intent
to characterize some market opportunities for producers of organic agriculture production
(OAPs) and the management techniques necessaries to take competitive advantage of those
market opportunities. In doing so, initially is characterized what historically is comprehended
as organic agriculture; after that is identified a lot of market opportunities, mainly in the developed
countries. Next step, it is presented a lot of ways of getting access at those markets with
various focus and approaches demanded by those distinct markets. After that, a lot of managerial
tools are identified with the intention of orienting the OAPs producers in choosing and
ameliorating their businesses management, mainly their commercial activities in those distinct
markets. Finally are presented three generic systems for sustainable management which will be
able to adequate the business practices of the OAPs producers to the growing demands of the
target markets, as with the society in general.
Keywords: Organic agriculture products (OAPs); markets for OAPs; environmental management
system for OAPs producers.
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